Listen to your Pepsi

Next time you pop open a Pepsi can, see if it has something to tell you besides 'fzzzzzzz.' Pepsi is adding recycling messages to 750 million Pepsi and Diet Pepsi cans every month. Righteous sayings like "Recycle this can and save enough energy to power a 100-watt light bulb for four hours." Or "Recycling could save 95% of the energy used to make this can." And also, "The average person has the opportunity to recycle 25,000 cans in a lifetime."

That last one makes me thirsty.

This is a new campaign from Pepsi called "Have We Met Before?" that will let you know that the aluminum can you hold in your hand was in all likelihood, in a prior life, a can in someone else's hand. There's some karmic beauty to that, and you should perpetuate the cycle.

So drink, read, and obey.